The Ultimate Guide to Starting a Wow Momo Franchise in India A Freshers

Have you ever found yourself daydreaming about starting your own food business, but felt overwhelmed by all the risks and uncertainty? You’re not alone. Many of us — especially freshers stepping into the world of work — have a desire to build something of our own, something that’s more than just a job. That’s where Wow Momo Franchise enters the picture.

From humble beginnings in a college canteen to becoming one of India’s most popular quick-service restaurant chains, Wow! Momo is more than just about momos it’s about innovation, hustle, and the spirit of entrepreneurship. Whether you’ve just graduated, are looking for your first big opportunity, or simply want to break out of the 9-to-5 grind, exploring the Wow! Momo franchise path might just be the stepping stone you need.

In this blog, we’re going to break down everything you need to know about starting a Wow! Momo-inspired venture. We’ll cover the costs, the process, the potential profits — and most importantly, how a fresher like you can get started in the food business with confidence. Think of this as your practical, no-jargon guide, written to empower, not overwhelm.

Why Wow! Momo?

Let’s face it starting your own business can feel like standing at the edge of a cliff. You’re full of excitement, but there’s also fear. “What if it doesn’t work out?” “What if I fail?” These are questions every first-time entrepreneur has asked themselves. But what if you didn’t have to jump in completely alone?

That’s the beauty of a brand like Wow! Momo. It’s not just a food company it’s a success story that started just like yours could: with two college friends, a tiny idea, and a whole lot of determination. They didn’t have fancy degrees or big investors when they started. What they did have was passion and the courage to try. Fast forward a few years, and they’ve built one of India’s most loved food brands from the ground up.

Wow! Momo stands out because it took something simple — momos — and turned it into a nationwide sensation. Their menu is creative, their brand is youthful, and their journey proves that big dreams can come true, one momo at a time.

The Wow! Momo Story: From College Dream to Culinary Empire

Back in 2008, two college friends in Kolkata, Sagar Daryani and Binod Homagai, were sitting around like most of us have — dreaming big dreams over casual conversations. What they had in common? A deep love for momos and a belief that these humble dumplings deserved a spotlight on India’s fast-food map.

They didn’t have a massive budget or a corporate team backing them. What they did have was energy, belief, and the courage to just start. With a borrowed kitchen, six employees, and a tiny kiosk in a Spencer’s store, Wow! Momo was born. The name was catchy, the idea was simple, and the food? Delicious.

But what really set them apart was how they thought differently. While others were selling momos the traditional way, Sagar and Binod experimented. They created unique twists — like the Moburg (a momo burger), chocolate momos, and even tandoori momos which helped the brand stand out. Slowly but surely, people took notice. Customers weren’t just buying food — they were buying into an experience.

Investment Breakdown: What It Takes to Start Your Own Momo Venture

Let’s be real — starting any business takes money. And if you’re a fresher or first-time entrepreneur, just hearing the word “investment” might make your heart skip a beat. But don’t worry we’re breaking it down simply and honestly, so you know exactly what you’re getting into:

1. Setup & Infrastructure: ₹5 to ₹10 Lakhs

This covers everything from renting a space to designing your outlet and buying essential kitchen equipment (steamers, freezers, serving counters, etc.). Think of this as building the stage where all the momo magic will happen.

2. Inventory & Raw Materials: ₹2 to ₹4 Lakhs

You’ll need fresh ingredients — flour, veggies, meat, sauces, packaging materials, etc. — to kick things off. It’s like stocking up your kitchen before the first big house party.

3. Staff & Training: ₹1 to ₹2 Lakhs

Good food needs good people. You’ll need at least 2–4 well-trained staff members to manage cooking, serving, and cleanliness. Some brands offer initial training — but even if they don’t, investing in proper training is key.

4. Working Capital (3–6 months): ₹3 to ₹5 Lakhs

This is your safety cushion. It’s the money you’ll use for everyday expenses like salaries, utility bills, rent, and buying more stock until your venture starts making steady income.

5. Franchise or Brand Fee (if applicable): ₹25,000 — ₹1 Lakh+

If you’re partnering with an existing momo brand, there may be a one-time franchise fee. With some companies, this can be quite low; others may charge higher, depending on their market presence and support.

Profit Potential: Crunching the Numbers

Let’s talk about the part everyone’s curious about — but not everyone explains clearly: How much can you actually earn from a momo venture? We get it — profit is what makes the hustle worth it. You’re not just pouring in time and money for fun (okay, maybe a little fun if you love food 😄) — you want to see real returns.

Daily Sales — The Starting Point

On average, a well-located momo outlet can earn around ₹10,000 to ₹30,000 per day depending on the footfall, location, and menu pricing. That might not sound like much at first glance — but when you zoom out, it adds up.

Monthly Revenue Range: ₹3,00,000 to ₹9,00,000
That’s purely from selling momos, combos, drinks, and maybe some dessert on the side.

Profit Margins — What’s Left After Expenses?

In the food business, especially fast food/QSRs like this, profit margins typically range between 30% to 50%, depending on how well you control costs.

After expenses (ingredients, salaries, rent, electricity, etc.), you might take home ₹1,50,000 to ₹2,50,000 per month in profit.
That’s a solid return, especially if you’re hands-on and managing operations yourself.

When Will You Break Even?

If your total investment is around ₹10–15 lakhs, and you’re making decent profits, you could recover your initial investment in 12 to 18 months. That’s a pretty quick turnaround compared to other businesses and And after that? It’s pure earning (minus your regular costs, of course).

Eligibility Criteria: Who Can Embark on This Journey?

So you’re probably wondering: “Can someone like me actually start a momo franchise?” The short answer is — yes, absolutely! You don’t need a fancy business degree or years of experience in the food industry. If you’ve got the drive, a bit of planning, and a love for food (especially momos!), you’re already halfway there.

1. A Spark of Passion

First and foremost — you need to genuinely care about what you’re building. You don’t have to be a momo expert, but if you’re excited about food, hospitality, and creating happy customer experiences, that’s a major plus. Passion is what keeps you going on the tough days.

2. Basic Business Sense (No MBA Needed!)

Don’t worry — you don’t need to be a finance wizard. But understanding the basics of managing money, inventory, staff, and customer service is important. If you’re willing to learn, you’re good to go. Many franchisors even offer training to help you get started.

3. A Good Location

This one’s key. Whether it’s a college area, shopping street, IT park, or food court — your outlet needs to be where the crowd is. Even if you don’t own a space yet, having a few options in mind is a great start. Some franchises also help scout the right location.

4. Financial Readiness

You don’t need crores in the bank, but you do need a startup investment (usually ₹8–20 lakhs depending on the model). If you don’t have the full amount personally, many young entrepreneurs explore small business loans, family funding, or partnerships.

5. Commitment to Operate

Running a food business is hands-on work — especially in the beginning. Whether you plan to manage things yourself or hire someone to run it, the key is showing up consistently. Your outlet won’t just run on autopilot (at least not right away).

Training & Support: Setting You Up for Success

Starting something new is exciting — but let’s be honest, it can also feel a little scary, especially when you’re stepping into a world you’ve never been part of before. The good news? You don’t have to figure it all out alone.

If you decide to partner with a franchise brand like Wow! Momo, one of the biggest benefits is the training and support you receive right from day one. Think of it as having a business coach, a safety net, and a playbook — all rolled into one.

1. Training That Actually Helps

Before your outlet opens its doors, you’ll get hands-on training on everything from:

How to cook and present the dishes properly
Operating kitchen equipment
Handling customer orders
Managing hygiene and safety standards
Even using the billing system

2. Team Training

Don’t worry — you’re not expected to do this alone. Your staff will also be trained by the franchisor so that everyone’s on the same page. You’ll have a team that knows the ropes from day one.

3. Supply Chain & Inventory Support

You won’t have to run around local markets hunting for ingredients. Most franchise brands have their own supply chain to deliver everything you need — fresh ingredients, sauces, packaging, and more — right to your kitchen. This keeps things consistent and hassle-free.

4. Marketing & Promotions

As a fresher, you may not have experience with advertising or branding — and that’s okay. Most brands offer ready-made marketing materials, social media support, and seasonal campaigns to help attract customers. They want your outlet to succeed as much as you do.

5. Ongoing Support (You’re Not Left Alone!)

Even after your momo shop is up and running, help is just a call away. Whether you’re facing an issue with staff, inventory, or sales — most franchise teams provide ongoing guidance to keep your business moving smoothly.

Location Strategy: Choosing the Right Spot

You know what they say in the food business — “Location, location, location.” And they’re absolutely right.

You could serve the most mouth-watering momos in the city, but if your outlet is tucked away where no one can find it, your sales won’t reflect your effort. On the flip side, even a small, cozy space in the right area can become a buzzing hot spot.

1. Go Where the People Are

This one’s simple: set up where there’s footfall — basically, where lots of people walk by every day. Think:

Near colleges and schools (hungry students = loyal customers!)
Office areas or IT parks
Busy marketplaces and high streets
Malls or food courts
Transportation hubs (bus stands, metro stations)

2. Understand Your Audience

Are you targeting students? Then a spot near a college makes sense. Want to catch office-goers on their lunch break? A location near a corporate hub is ideal. Matching your menu and vibe with your audience’s lifestyle is key.

3. Size & Setup Matter (But Not as Much as You Think)

You don’t need a giant space. In fact, many successful momo outlets work wonders with 100–250 sq. ft. All you really need is a clean, efficient kitchen and a small area for serving or takeaway. A compact space keeps rent and operating costs low — and lets your food do the talking.

4. Don’t Blow Your Budget on Rent

Location is important — but so is your monthly rent. Ideally, your rent should not exceed 10–15% of your monthly revenue. So if you expect to earn ₹5 lakhs a month, try to keep your rent below ₹50–70k. A great location that drains all your profits? Not so great.

5. Visibility = Free Marketing

Make sure people can see you. A brightly lit, branded outlet with a visible signboard can attract walk-ins without spending a rupee on ads. Look for corners, entrances, or spots near escalators or cafes — anywhere you can stand out.

6. Test, Tweak, and Trust Your Gut

Some entrepreneurs start with a small pop-up, food cart, or cloud kitchen model to test the area before committing to a bigger space. That’s a smart way to learn what works without taking a huge risk up front.

Conclusion

If you’ve made it this far, you’re clearly not just thinking about starting a momo business — you’re seriously considering it. And that’s amazing. Whether you’re a fresher fresh out of college or someone looking for a meaningful side hustle or career switch, building your own momo franchise isn’t just possible Wow Momo Franchise

The story of Wow! Momo reminds us that you don’t need a big background or fancy degrees to start something special. You just need a spark, a plan, and the guts to go for it. From understanding how much to invest, where to set up shop, what profits to expect, and what support you’ll receive — it’s all about taking one step at a time

Yes, it’ll take effort. Yes, there will be challenges. But imagine the feeling of seeing your outlet open, customers lining up, and knowing you made it happen. That’s what entrepreneurship is all about it’s messy, meaningful, and incredibly rewarding.

FAQs

1. I’m a fresher with no business experience. Can I really start a momo franchise?

Absolutely! Many successful foodpreneurs started with zero experience — just a strong desire to learn and build something of their own. Most franchise models (including ones like Wow! Momo) offer training, guidance, and ongoing support to help you get started confidently, even as a beginner.

2. How much investment do I need to start a momo franchise?

It depends on the brand and location, but generally, you’ll need anywhere between ₹8–20 lakhs. This covers everything from setting up the outlet and buying equipment to initial stock and working capital. Some franchises offer flexible models (like kiosks or food trucks) to keep costs lower.

3. What’s the best location for a momo outlet?

Anywhere with good foot traffic! Think busy college areas, markets, food courts, office hubs, or near metro stations. A small but visible spot in a high-footfall area often works better than a big space tucked away in a quiet lane.

4. How long before I start seeing profits?

With smart operations and a good location, many momo outlets reach break-even in 12 to 18 months. Some do it even faster. The key is consistency, good service, and keeping your customers coming back for more!

5. What kind of support will I get from the franchise brand?

Most established brands offer complete support — initial training, help with location selection, supply of ingredients, marketing assistance, and even ongoing business advice. Think of it as having a safety net while you focus on growing your outlet.